“I was born and raised in Paris,” says Yann Couvreur, the 37-year-old French pastryman extraordinaire. “In Pigalle at the top of rue des Martyrs.”
Obviously the only way from there was up. Couvreur trained with top chefs in prestigious kitchens and ateliers such as Le Trianon Palace, Le Carré des Feuillants with Alain Dutournier, Park Hyatt, Paris. As well as Eden Rock Saint Bart’s, Le Burgundy and Prince des Galles, Paris, with Stéphanie Le Quellec.
A judge on M6 TV’s Top Chef Best Pastry (2015), Couvreur created Masterclasses and invited the likes of Dominique Ansel, Frank Haasnoot and Amaury Guichon to participate in culinary cook-ins. As beau as the day is long, he’s dubbed “the pastry chef who melts women’s hearts.”
“I want to be the apple he holds in his hand,” sighs an Instagram-surfer.
YC opened his first boutique in 2016 on rue Parmentier saying he needed “to be able to choose what I do and what I create.” Le Marais was his next address, then Lafayette Gourmet Haussmann where there’s a YC pastry shop/tea room. And now the fourth has launched in the hip ‘n’ happening Batignolles district on rue Legendre, “near my home”. Add YC Lab, reserved only for click n’collect, and projects which have fundraised nearly €2 million via 11 keen investors (with profiles in retail, digital, finance etc.) to open outposts in South Korea, Florida, Brooklyn and San Francisco. “A lot of work coming up!” he admits.
YC happily acknowledges his passion for pastry, his family and foxes (“not necessarily in that order”)! The nifty fox, with +230,000 Instagram followers, is the YC logo. “I don’t want to create a brand, or franchises,” he insists. “I want to preserve the artisanal atmosphere of the company, using seasonal ingredients – with only my team and I baking.”
With its chocolate-box vibe, the design of the Batignolles boutique uses raw natural materials, copper, without which no serious cuisine is complete, and green notes, a nod to the fresh herbs that YC uses, like basil, coriander, shiso, tarragon, and mint.
“The mission of the new boutique is to integrate with the Batignolles community of the 17th arrondissement which is going through a complete evolution,” he explains. (The area by the Pont-Cardinet train station is part of a sustainable eco-district surrounding Martin Luther King Park.)