Aurify brands is a NYC-based high-impact investment platform focused on opportunities in the hospitality, restaurant, and
health & wellness sectors that capitalize on evolving consumer preferences and positively impact people’s lives.
We are entrepreneurs and operators. We are passionate about identifying promising, next generation concepts and investing alongside talented fellow entrepreneurs to create sustainable, long-term businesses and brands.
Aurify Brands was founded in 2005 and has grown to become New York City’s largest independent restaurant operator by creating, acquiring and growing exceptional brands.
Aurify Brands has earned its place as a preeminent operator / partner in the hospitality industry, with extensive operational experience, years of brand building, a vast network of industry professionals, access to culinary and creative talent, and proprietary deal flow.
Our experience spans a broad range of asset types and transactions including start-up ventures, high growth brands, distressed M&A, special situations and investing in and developing hospitality enabling technologies.
We have invested more than $200mm into hospitality and related technology companies, helping to build strong platforms and thriving businesses.
- Fields Good Chicken
- Melt Shop
- Olde City
- Happy Monkey
- La Pain
- Little Beet
- Five Guys