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Home > HMx Invest: Marketing Questionnaire

Invest

Back entrepreneurs across the hospitality industry

Issuer Marketing Questionnaire

Your Offering

Offering / Project Name(Required)

Your Email(Required)

Who is your ideal investor? Who are you targeting for large investments?

What is the target investment amount per investor?

How do you plan to communicate with the above audiences throughout the offering?

E.g. events and in person experiences, social media, email.

Would you consider offering perks to investors?

E.g. experiences, merch, discounts, access, etc.

If a media outlet shared the news about your HMx Invest offering, what would the ideal headline read?

Competitive Landscape

Who are your competitors?

Share a few brands who you feel are doing a great job on social media and/or with their marketing who you look to for inspiration (within or outside of hospitality).

Timeline

Please share upcoming events and initiatives.

E.g. specific products launched, pop-up events, partnerships.

Please share any existing marketing / PR plans for 2023 that we may be able to leverage in support of your offering.

Email Marketing

Do you have a list of opted-in email subscribers?

Who makes up the audience / how did they opt in? Are they tagged/segmented?

Social Media

What social channels do you utilize regularly?

Social Media Handles

Please share your social media handles (including individuals’ handles who will be promoting the offering).

Friends & Family

Do you have a list of “friends and family” — supporters of you and your business — who you’re comfortable reaching out to?

Do you have any partners (e.g. wholesale partners/vendors) you’re working with who would be willing to help market your offering? If so, how do you plan to work with them to promote your offering (e.g. sharing with their social/email lists or collaborating on an investor incentive)?

Budget & Resourcing

Do you plan to allocate a budget for marketing your HMx Invest offering?

Do you currently have any internal or external marketing support?

If yes, please explain.

Do you currently have any internal or external PR support?

If yes, please explain.

Who will be our main marketing POC throughout the HMx Invest offering process? Should we be looping in any other team members for anything?

Brand Assets

Upload Brand Guidelines

Ideally complete with: Mission, Vision, Brand Personality, Brand Identity (logo, icons, typography style/fonts), Brand Expression (packaging, restaurant design, advertising, uniforms or swag)

Drop files here or

Accepted file types: pdf, png, jpg, Max. file size: 30 MB, Max. files: 5.

Upload Visual Assets

Including any graphics, photography