Pearlfisher is an independent brand design agency in London and New York. We are a visionary group of Futurists, Strategists, Designers and Realisers. By understanding, imagining and expressing change, we create simpler, lighter, more desirable ideas for the future. We design for life.
We believe in a better future by design, and create simpler, lighter, and more desirable ideas for the future.
Our Design for life® philosophy means understanding how people’s needs and desires are changing so that we can design for the lives we will all want to live.
In a world of constant flux, our focus is on 7 connected areas of fluid human living.
Sustainability is fundamental to what we do at Pearlfisher. It sits as a foundation of the work of all of our teams – across Futures, Strategy, Design and Realization.
We approach sustainability holistically because its future is multidisciplinary.
- Culture – we research and define the cultural shifts that will impact human desire and how people will live in the future
- Behavior – through the power of strategic design, we understand how to change people’s behavior to encourage more sustainable choices and actions
- Technology – we are at the cutting edge of material science and production innovation that can create the most sustainable solutions
Futures insight gives us clarity into the ways in which the world is evolving, and how we can use this knowledge to create leading-edge change across all sectors.
By understanding and interpreting key cultural, category and consumer shifts we help brands to understand how their futures will be impacted, and how to harness these opportunities to define their future success.
Our insight identifies opportunities from white space in existing categories to the creation of entirely new sectors. Predicting and driving the key cultural shifts that have driven global change in food and beverage, personal care, luxury and lifestyle branding to create meaningful future-focused innovation.
Futures insight focuses on the seven different modes of ‘designing for life’, and comes to life in a variety of mediums, including cultural perspectives, category analysis, consumer profiling, inspirational presentations and innovation workshops.
Powerful strategy with sharp thinking sits at the heart of Pearlfisher and defines the original brand ideas through which we design for life.
Inspired by our Futures knowledge, our Strategists look at brand opportunities in the context of life, interpreting peoples’ changing needs and desires to set the foundation for visionary design solutions. Over our 30-year history, we have worked with many of the world’s leading Challengers & Icons – the brands that drive change for the better, with the most impact and influence on our lives.
Our strategy expertise focuses on unlocking this potential in every brand to create positive change through design.
We do this across the whole spectrum of strategic thinking, including Brand, Design, Portfolio and Communication Strategy.
Brand ideas defined by powerful strategy and strong futures insights inform everything we do in design. These big ideas enable us to create living brand expressions and build multi-sensorial brand experiences that improve the way we live. We do this across multiple sectors and brand touchpoints through visual identity, packaging, digital, structural, CGI & motion design. We respect, optimise and strengthen existing brand assets and create disruptive new assets for challenger and iconic brands alike to future proof them for an omnichannel world. Always with the drive to create work that is bold, lucid and unexpected.
Brand ideas defined by powerful strategy and strong futures insights inform everything we do in design.
Pearlfisher’s Realisation approach helps us find the most exciting and pertinent practical solutions, materials and industry advancements to inspire the creative process from the very outset. We transform bold ideas and distinctive brand expressions into the most tangible, meaningful and sustainable solutions that can live – and make a difference – in the real world. We understand that all of our clients have different needs and create bespoke solutions tailored to these challenges to help brands stay one step ahead of the competitive set, creating purposeful and desirable design.
Our multiple areas of specialism include sustainability and material innovation, technical production, artwork, font and image licensing and print consultancy.
Our unique approach to designing for life has resulted in a host of global creative awards as has seen us win prestigious design effectiveness awards for the past 20 consecutive years.
The DBA Design
The Cannes Lion
International Festival of Creativity
The Sunday Times
Best Small Companies to Work for