Minimart was started in March 2020 to support the growing independent food community by providing online menu hosting and order fulfillment services for free. As of December 2020, just nine months later, the platform had grown to almost 200 entrepreneurs and facilitated over $500,000 in sales at no cost to its users. That means savings of almost $15,000 in credit card processing fees, not to mention the 10-30% commission avoided from exploitative delivery/courier services. Like many of the chefs and bakers growing their businesses on Minimart, our work is a labor of love and started as a volunteer project. Our goal is to provide elegant, high quality tools at a low cost for early-stage entrepreneurs. We believe the benefits of web technology shouldn’t be reserved for only those already at the top.
Minimart is a menu builder, order management, and customer communication tool. Our goal is to drastically simplify the admin side of your business so you can focus on delivering great products and service.
Each shop comes with a structure that helps you get started, but is customizable to fit your unique business needs.
With Minimart you can...
Publish a Website
Manage Your Menu
Set Inventory Limits
Receive Online Orders
Receive Expert Support
1. Publish a Website
Minimart isn't just a shopping cart or e-commerce platform. Our service comes with a customizable set of pages that allow you create an online destination for your guests. You can set the tone with images, a mission statement, and provide info on your landing page to eliminate the tedious task of customer communication. Plus, the website, menus, and orders are managed conveniently in the same place.
2. Manage Your Menu
Minimart shops come with a menu template that's easy to edit and flexible enough to sell a wide variety of offerings, from weekly pre-orders to one-off ticketed events. You can create organized sections with detailed item descriptions, and make quick edits throughout your week.
3. Set Inventory Limits
Don't let underselling or overselling take over! We know anticipating production capacity is key to growing your business. When you promise goods to a customer, you want to be sure you can make them. Take control of your sales output and optimize your prep time by setting specific limits on items.
4. Receive Online Orders
Minimart’s elegant and simple ordering system means you can be proud to link customers to your shop, knowing it will be easy to read and place an order. And instead of receiving orders in a million places like DMs, emails, or Google forms, all your orders live in one place. This means you can see a summary of all the prep you need to do in advance and optimize your kitchen work.
5. Track Payments
Allow your guests to pay with several major cash-like payments to avoid credit card fees. We support Venmo, PayPal, Zelle, Apple Pay, and CashApp, and we also offer credit card processing for those who use Square. We also know accounting with Venmo payments can be a real pain when you're trying to track down who paid for what. To make things less annoying, Venmo payments on Minimart automatically include the invoice number and total cost.
6. Fulfill Orders
Organize your orders, print tickets, and alert customers when their orders are ready or have been dropped off.
7. Receive Expert Support
Minimart's founder began as a cook in independent restaurants over ten years ago, and has since worked in the industry helping solve problems with technology and create lasting brands. Minimart was built on tremendous experience, a deep sense of care for those in the industry, and the goal of providing high quality software at an affordable price to food entrepreneurs. We're here to help, for real.
Bronwen Wyatt of Bayou Saint Cake
The first solo venture from a veteran pastry chef in New Orleans
"Minimart couldn't have come at a more useful time. I was trying to get a small business off the ground selling cakes during quarantine, and I really needed an easy way to manage my orders. Minimart streamlined everything for me so that I could focus on baking!"
Alicia & Cecilia of Hangaburs
A Latina-owned smash burger pop-up in Los Angeles
"Finding reliable yet affordable ways to improve our small business felt impossible but then we found Minimart and it was a game changer. Before Minimart we didn’t have a way to prep for only what we needed and our safety was at risk with only taking walk up orders but now with our customized site we are able to plan ahead, save money and safely serve our awesome customers and for that we are forever grateful."
Joshua Ma of Ligma Provisions
First-time food business owner in Los Angeles
"Minimart helped me create a welcoming customer experience and the customization allowed me to fine tune my store to fit my needs. Starting off, I needed a way to allow customers to easily view and purchase products from an updated menu and Minimart gave me just that. By providing a solution for managing orders and customers, Minimart has also allowed me to focus on my business instead of getting lost in spreadsheets."