Giannuzzi Lewendon represents the entrepreneurs and innovators who have shaped the Consumer Products Industry.
Our position as the leading provider of legal services to the consumer products sector was earned by working with the innovative, category creating companies that have helped define the food, beverage, health and wellness products that define the consumer goods landscape today.
Today, the firm is known for advising disruptive, high growth consumer products companies through every stage of their business life cycle – from inception through growth to acquisition.
Since 1993, founder and managing partner Nick Giannuzzi has worked with clients in over 500 financing transactions and in nearly 50 exits to strategics and PE funds, including sales to Coke, Pepsi, Kellogg, Unilever, General Mills, Group Danone, Hershey’s, Bacardi, FCF Co. Ltd, Hain Celestial, Boulder Brands, Amplify, White Wave, and many other national and international companies. Notably, Nick has overseen the acquisitions of RXBar by Kellogg, Chameleon Cold Brew by Nestle, Sir Kensington’s by Unilever, and Siggi’s by Lactalis, and has assisted in the financing of companies like Rebbl, Spindrift, Vital Proteins, Koia, Owl’s Brew, and GEM&BOLT.
For over a decade, Ryan Lewendon has represented high-growth, disruptive brands in the consumer products industry. Ryan is known as a tireless advocate for his clients; combining practical, direct advice with a deep knowledge of the consumer products industry. Ryan assists brands in financing, acquisition, partnerships, and licensing. Ryan has overseen the growth of hundreds of brands in the consumer section, including VitaminWater, BodyArmor, Suja, Four Sigmatic, Recess, Coconut Cartel, Alfred Coffee and Your Super.
Our partners have an unparalleled understanding of the industry, and many positive relationships with investors, co-packers, distributors, brokers, manufacturers, acquirers, service providers, and difference makers throughout the industry. We believe in fostering a long-term relationship with our clients, bringing passion, expertise, and a wide range of support to help founders navigate growth and reach their full potential.
Mergers and Acquisitions
Founder and Investor Agreements
Board Set-Up and Compensation
Employee and Consultant Agreements and Compensation
Incentive Equity and Bonus Programs
Intellectual Property Protection
Product Research and Development
Ingredient Sourcing and Manufacturing
Sales Brokerage and Distribution
Retailer Relations and Growth Programs
Product Marketing and Branding
Celebrity and Influencer Endorsements