Genuine is a digital marketing agency positioned at the intersection of strategy, creative and technology. We’re data-driven, tech-obsessed creative problem solvers who are passionate about effecting digital transformation and creating excellent brand experiences for our client partners.
Genuine is a member of Interpublic Group of Companies (IPG) and part of the Jack Morton Worldwide family. We work with brands around the world, including Hood, Truth Initiative, Baxter, GoRVing, and MassMutual. Genuine has offices in Boston, New York and Chicago.
Elevating the digital experience for an AV revolutionary:
Motional, an autonomous vehicle company and joint venture between Hyundai Motor Group and Aptiv, is on a mission to make driverless vehicles a safe, reliable, and accessible reality.
As a new brand, Motional wanted a website experience that reflected the company’s cutting-edge, tech-driven vision. Their website, launched in early 2021, did not meet their expectations as a brand or site experience. Genuine was only too happy to take the wheel.
Taking the Transformation Lead:
As the lead agency responsible for reimagining Seqirus’ digital experience across all customer touch points since 2017, we have managed analytics and SEO, supported consumer and HCP digital marketing and developed e-commerce portals for its US and UK markets - all with integrated customer support channels and sophisticated vaccine shipment tools.
Reimagining the B2B website experience:
Acoustic is the company “bringing humanity back to marketing.” Their suite of AI-powered products help marketers better understand their customers behavior and motivation. And, they needed a website that reflected this mission, eschewing jargon and technical detail for a more personalized and conversational approach.
A best in class experience for a best in class hospital:
Massachusetts General Hospital, one of the oldest and most respected hospitals in America, chose Genuine to redesign and reengineer their website to better reflect the MGH experience. As a hospital, MGH strives to provide a “frictionless experience” for patients. But their website did not live up to that expectation. It was not responsive, not intuitive, and not able to personalize the experiences of its various audiences from patients to caregivers, providers and researchers.