Emma HQ: Created specifically to help universities, restaurants, fitness centers, and other franchise businesses manage their email marketing. It addresses the evolving needs of marketers at distributed organizations with three unique features:

-Approvals dashboard: Emma HQ simplifies the review and approval process for marketers by letting them manage it all from a single dashboard. Before sending, each must be submitted to the approvals dashboard, where marketers can quickly content or respond with edits to ensure that every email follows brand standards.

-Brand controls: To deliver a consistent brand experience, Emma HQ lets users create and share approved templates down to their sub-accounts, as well as lock creative elements within the templates. Elements can contain branding and style aspects, such as colors, font, and text size. When using the asset manager, users can further build and share approved templates and assets, including company logos, files, and images. It is much easier for individual sub-accounts to create emails with customized content, while still maintaining a recognizable brand across the board.

-Activity dashboard: The centralized dashboard enables marketers to view all recent activity and results from all of their sub-accounts. This will make it simple to see which locations are performing well, as well as which ones need more assistance with their email marketing strategy.

Marketing automation: With this powerful marketing automation feature, you can create targeted workflows based on any action your audience takes - both inside and outside the inbox. Below is what you need to know about its marketing automation features:

-List segmentation: Perhaps Emma’s most outstanding feature is its rich segmentation tool, which can target down to details like birthday, zip code, purchased items, and whether or not they’ve opened your last email. Segmented groups are easily reachable, and you can create an unlimited number of segments when it comes to sending targeted campaigns. This is an excellent tool to test your markets and fine-tune your results.

-Branching logic: This feature helps you deliver the most relevant message, based on whether somebody opens a specific email or makes a certain click. This can become the trigger for the next campaign.

-Trigger messages: Based on website visits and recent purchases, Emma converts customer data into an automated email that is super-relevant and super-timely.