Our entire team understands the remarkable value of listening. To our clients, the media, consumers, and to one another. We cultivate an agency environment where all publicists embrace strategy but never at the expense of consistent and ambitious tactical media results. We love a challenge and we strive to meet each one head-on, daily.
We approach each client with fresh interest and fresh eyes. This process starts at the very beginning. We most often engage new client prospects through existing ones. Our new business strategy is simple – do great work for the clients we have and hope we are referred to their colleagues and friends. As we explore working together, we navigate a diligent, yet expedient proposal process. If we mutually agree to engage, we lead each client through a thorough review. The outcome establishes a comprehensive strategy and determines the unique and robust narrative we will tell – the very heart of our mission
The reasons we focus our efforts largely on media relations is simple– because we believe no other single component builds our clients' businesses faster than arranging editorial coverage on their behalf. No matter the medium- broadcast, cable, print, internet, or satellite. We believe in the power word of mouth generates. As the media landscaper evolves, sodoes our team- ever eager to build long term relationships with those who create content that influence our clients' target audience. As far as we're concerned, it's quality and quantity that count.
Because every media placement maintains the potential to affect business growth, we take each one of them very seriously. From print and internet interviews to television and radio appearances, we prepare our clients for the standard questions as well as the unforeseen curve balls. We want them to be their best in every situation and to maximize every placement, every time there's an opportunity.
We create targeted programs that for the needs of our clients, drawing from a complete suite of new media services. The strategies we implement for out clients are centered around the major pillars of the social media landscape. Still, experience tells us that utilizing social media to its full potential involves full integration with traditional real word and online marketing initiatives.