Founded in 2003 by Andrea B. Werbel with offices in New York City and Los Angeles, Parasol is an integrated brand marketing, public relations and communications agency specializing in luxury lifestyle, travel and hospitality.
Parasol’s expertise is narrow and deep: building brands with purpose.
From reinvigorating legacy brands to launching and evolving new brands, we deliver innovative marketing and PR campaigns with global perspectives built for tomorrow.
We are driven to elevate client awareness, grow business and increase ROI.
Business Strategy:
-Creative Programming
-Event Ideation + Production
-Social + Charitable Initiatives
Public Relations + News Bureau/Traditional, Digital + Broadcast:
-Social Media Management
-Crisis Communications
Influencer Marketing:
-Social Media Campaigns
-Celebrity + Entertainment
-Tastemaker Endorsements
Marketing Partnerships + Strategic Alliances:
-Brand Collaborations
-Capsule Collections
-Custom Products
- Nationwide
